Waitress (The Musical) - (Social) "What Baking Has Done"
The Project Background:
Shortly after I began at RPM, we received the news that the most delectable show on Broadway (Waitress) would be having its final curtain in a few months. As the closing planning began, I thought of the emotional elements of the show, and how the musical affected the cast and its many many fans. Putting a spin on a key song from the show, “What Baking Can Do,” I cooked up the idea to make a video series called “What Baking Has Done.”
The Outcome:
A run of content pieces from superfans and past & present actors in the show dishing on their experience with the production and what the musical had done to better their careers and lives (hence, “What Baking Has Done”). Social Community Manager - Kat Kelly - brought this series to life ever so beautifully.
The Skill Application:
Whether it's concepting, conducting, supervising, capturing, mapping topics or penning the questions - interviews are a major passion point of mine in content creation. No stranger to meticulously isolating moments for editors, I delight in delivering frame by frame timestamps to craft the perfect video.
Links to some of the video content pieces here:
Agency: RPM
Client: Waitress (The Musical)
Production Lead: Kat Kelly
Video Production: Zipline Media
Copywriter & Concept development: Adia Faun Imara
Additional Links:
(Note: Katherine Kelly also coordinated celebrity testimonial collections & prompts, UGC from fans and Community Management on this project, brand and the “Frequent Piers” Fan club - Look her up)
What Baking Has Done - Katherine McPhee-Foster (aka Jenna)
Katherine shares her favorite moments and what she’d learned playing the lead role, Jenna.