SGK work targeted towards young Black women in order to propel them to take greater care of their breast health. This script is an introduction to the campaign: soft, warm, inviting and sincere.

Additionally, our team developed social content, experiential projects and strategic rollout plans to enrich the campaign and connect with the audience.

Agency: Translation LLC

Client: Susan G. Komen

Chief Creative Officer: John Norman

Creative Director: Suz Keen

Art Director: Paz Molina

Creative Copywriter: Adia Faun Imara